The Mark Butler Show

EP42: The CFO's perspective on why, when, and how to raise your coaching prices.

Episode Summary

A friend of mine has been under-pricing his coaching. Instead of just repeating the easiest business advice there is ("Raise your rates!"), we talked through the psychology of under-pricing and the way to right-price his services. Episode 42 recaps that conversation.

Episode Notes

A friend of mine has been under-pricing his coaching. Instead of just repeating the easiest business advice there is ("Raise your rates!"), we talked through the psychology of under-pricing and the way to right-price his services. Episode 42 recaps that conversation.